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The festival showcases tourism-focused films and audiovisual works that present destinations through storytelling. It covers travel experiences, cultural narratives, hospitality, and business tourism, reflecting the diversity of how places are represented in global media.

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The program includes a wide range of tourism-related themes, from cultural and heritage films to adventure, lifestyle, and business-focused content. These works reflect different ways destinations are represented and experienced across global media.

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The Bosnia and Herzegovina Tourism Film Festival is an international platform and a meeting point for professionals in tourism, media, and creative industries focused on destination storytelling through film and moving image. It focuses on how destinations and travel experiences are communicated, perceived, and represented globally.

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BHTFF provides a platform for filmmakers, production companies, tourism boards, and marketing professionals to present their work internationally. It encourages collaboration between creative production and tourism industry actors, focusing on how destinations are communicated through film.

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BHTFF program also covers business tourism and the MICE sector, positioning destinations within international events, conferences, and mobility, where audiovisual content supports communication and visibility.

Consortio civium Invictum
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